How Bram Stoker Uses Gothic Conventions to Create an...

How Bram Stoker Uses Gothic Conventions to Create an Atmosphere of Suspense and Fear for the Reader Dracula is one of the most well-know novels, it was written by Abraham Stoker. At the time Dracula was released in 1897, people regarded it as being a romantic horror, with some elements of fantasy and also it was especially famous for its gothic conventions. In modern times the term gothic can be regarded as being barbarous, offensive and uncouth. Although many people may not regard it as being scary it is still associated with the unknown. In the late 18th and early 19th century, gothic ways of living were very common in the Eastern part of Europe, especially in the medieval times. A†¦show more content†¦As the first character writes about his personal experiences we find that proves to be very effective, in the way the writer is able to portray the gothic theme to the reader. The first example would be Jonathans journey to Eastern Europe, The impression I had that we were leaving the West and entering the East . Here the writer portrays an image in the readers mind of the Eastern world, the writer is trying to convey the message that he is entering the unknown, which is being very gothic. The writer also describes Transylvania as being one of the wildest and least known parts of Europe; this composes a very mysterious setting to the story. Transylvania means the land beyond the forest. By naming his imaginative world Transylvania, he creates the impression that Jonathan is travelling to a part of the world beyond the reach of an ordinary Victorian person. At the time the novel was written, this may have had an impact on the reader, because the idea of the unknown world draws them in. By using the diary and journals the writer finds the use of conventions very effective, later on in chapter one of the story, the character describes a very unnatural atmosphere. There was a dog howling all night under my window

Acme Minerals Teamwork in Organization - 961 Words

Chapter 19: Teamwork in Organizations Teamwork in Organization #61548; Suwat L. 4643287626 #61548; Hongnapa T. 4643288 26 #61548; Hattaya S.4643289926 #61548; Anisha J.46432 #61548; Edoardo B.4643293 26 #61548; Kanyachanit S.4643294026 Case Study : Chapter 19 Acme Minerals Extraction Company ACME successfully introduced teams at the Wichita plant in order to improve morale and productivity. For ACME it was important to bridge the gap between the employees working in the brains which worked with sophisticated technology and were highly educated, and those working in the browns which were primarily skilled and semi-skilled employees that worked in the underground extracting operations. To solve the conflicts between†¦show more content†¦Some are rooted in the organization context and how it is influenced by formal structure, environment, culture, strategy, reward, and control systems. Another factor that determines team effectiveness is how the team itself is organized and structured in relation to size, type, and composition. The environment and the structure of a team affect how it works and performs and ultimately the outcome of its activities and the satisfaction of its members. Self-Directed Team A characteristic of the SPITS teams at ACME Co. is that they are self-directed teams. The characteristics that qualify SPITS as such are: • Include employees with several skills and functions • Given access to various resources • Is empowered with decision making authority Team Member Roles For a team to be effective and successful the members social well being must be maintained and the tasks that the team set to achieve must be accomplished. Team members can exhibit two different behaviors: • Task specialist role o Initiate ideas o Give opinions o Seek information o Summarize o Energize • Socio-emotional role o Encourage o Harmonize o Reduce tension o Follow o Compromise Team members can posses and perform a different amount of these two roles and as such be categorized in four broad groups. Low social behavior High social behavior High member task behavior Task Specialist Role Focuses on task accomplishment over human needs.Show MoreRelatedMultinational Corporations11610 Words   |  47 Pagesimportant role in  globalization. The first multinational corporation was the  Dutch East India Company, founded March 20, 1602 Such a company is even known as international company or corporation. As defined by I. L. O. or the International Labor Organization, a M. N. C. is one, which has its operational headquarters based in one country with several other operating branches in different other countries. The country where the head quarter is located is called the home country whereas; the other countriesRead MoreIntroduction to Materials Management169665 Words   |  679 Pagesseveral features from previous editions: †¢ †¢ †¢ †¢ †¢ Margin icons to note key concepts Key terms listed at the end of each chapter Example problems within the chapters Chapter summaries Questions and problems at the end of each chapter APPROACH AND ORGANIZATION Materials management means different things to different people. In this textbook, materials management includes all activities in the flow of materials from the supplier to the consumer. Such activities include physical supply, operations planningRead MoreCost Accounting134556 Words   |  539 PagesPerformance Evaluation Chapter 5 Process Costing Chapter 19 Performance Evaluation: Cost Variances Chapter 6 Spoilage and Quality Management Chapter 20 Chapter 7 Allocating Costs to Departments Performance Evaluation in Decentralized Organizations Chapter 8 Activity-Based Costing Chapter 21 Transfer Pricing Chapter 9 Activity-Based Management Chapter 22 Nonfinancial Performance Measures Chapter 10 Allocating Joint Costs Chapter 23 Capital Investmenet Decisions

Leadership in Health Care

Question: Describe about the difference between Leaders and Managers and pandemic situation handling capacity of leaders. Answer: Leadership Leadership is defined as the skill of a person which helps him to inspire and motivate his team to achieve their organisational vision (Simons Leroy, 2013). It is the responsibility of a leader to manage his team member and control the resource utilisation in order to achieve the goal. In a health care department, a good leader should be decisive, influential, problem-solving attitude to provide good health care services. Difference between Leaders and Managers Health care administration leadership and health care management are quite similar but differ in their skill. Leaders focus on the standard of health care service, whereas managers concentrate on the model of health care service. Leaders have a particular vision, and they inspire others to achieve that vision by arranging resources. On the contrary, managers try to achieve the best result from the available resources (Simons Leroy, 2013). Pandemic situation handling capacity of leaders During a pandemic outbreak, health care administration leadership plays a vital role in controlling the situation. During the development of a pandemic, the leaders should enrol themselves in impact analysis, quick and efficient decision making and take necessary action. The leaders should manage the information flow through all health departments which includes bio-surveillance, clinical assistance and health care experts (Baekkeskov, 2014). Leaders must have coordination with all health care centres (private or government) for the latest pandemic updates. To tackle these pandemic situation leaders should try to arrange the necessary health care equipment, drugs, technical support and financial assistance. Leaders need to take requisite decision and action to prevent the transmission of the pandemic infection to nearby areas (Baekkeskov, 2014). References: Baekkeskov, E. (2014). Reputation-Seeking by a Government Agency in Europe Direct Evidence from Responses to the 2009 H1N1 Swine Influenza Pandemic. Administration Society, 0095399714528177. Simons, T., Leroy, H. (2013). Issues in researching leadership in health care organizations. Leading in Health Care Organizations: Improving Safety, Satisfaction and Financial Performance (Advances in Health Care Management, Volume 14) Emerald Group Publishing Limited, 14, 221-234.

Scientific Investigation Lab Report Isometric and Allometric Essay Example

Scientific Investigation Lab Report: Isometric and Allometric Paper Scientific Investigation: Designing an Experiment Jeremy Barrett BIO-III February 4, 2015 Introduction Different parts of the body of an organism have been observed to grow at different rates during development. When parts of the body grow disproportionately to one-another, we call it limerick growth. The term, isometric growth, is used when describing body parts which maintain the same ratio throughout development. The purpose of this experiment is to determine whether two chosen body parts of classmates, arm and head, have grown symmetrically or linguistically to height by comparing the ratios calculated from our measurements to the ratios of newborn body parts calculated from the measurements provided in the chart on page 66 of our lab book. We predict that the head diameter of classmates will display an limerick growth rate to height, and the arm length of classmates will display an isometric growth rate to height. Materials and Methods String was used to measure head diameter and arm length, then acquired measurements in CM by comparing the length of the string to a yard stick. Calculators were used for calculations. Results Table 1 consists of measurements of heights and head diameters of 4 groups of 5 students from the class. The measurements are averages. It also consists of an average for newborns from the table on page 66. We will write a custom essay sample on Scientific Investigation Lab Report: Isometric and Allometric specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Scientific Investigation Lab Report: Isometric and Allometric specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Scientific Investigation Lab Report: Isometric and Allometric specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Definition and Examples of Eponyms in English

Definition and Examples of Eponyms in English An eponym is a word that is derived from the proper name of a real or mythical person or place. Adjectives: eponymic and eponymous. Over time, the name of a well-known person (such as Machiavelli,  Italian Renaissance  author of The Prince) may come to stand for an attribute associated with that person (in Machiavellis case, cunning and duplicity). Etymology: from the Greek, named after   Pronunciation: EP-i-nim Examples and Observations We are well-armed for battle in a Machiavellian world of reputation manipulation, and one of our most important weapons is the delusion that we are noncombatants.(Jonathan Haidt, The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. Basic Books, 2006)Jeff: You probably just Britta’d the test results.Britta: No, I doublewait! Are people using my name to mean ‘make a small mistake’?Jeff: Yes.(Joel McHale and Gillian Jacobs in Horror Fiction in Seven Spooky Steps. Community, October 27, 2011)[Alton] Brown can fill an entire episode on popcorn, teaching you how to MacGyver a nifty, cheap popper (hint: a stainless-steel bowl and some perforated foil).(Entertainment Weekly, August 14, 2009)The crowd parted reluctantly, and [Lance Armstrong] glided off, Batmanning through the crowd toward the start line.(Daniel Coyle, Lance Armstrongs War. HarperCollins, 2005)Lily: Dont Ted-out about it.Ted: Did you just use my name as a verb?Barney: Oh, yeah, we do that behi nd your back. Ted-out: to overthink. Also, see Ted-up. Ted-up: to overthink with disastrous consequences. For example, Billy Tedded-up when heTed: All right, I get it!(Matchmaker. How I Met Your Mother, 2005) Americans now nibble their way through two billion popsicles a year; their favorite flavor is a Jaggeresque red cherry.(Oliver Thring, Consider Ice Lollies. The Guardian, July 27, 2010)Sandwich: named after John Montagu, the Fourth Earl of Sandwich (1718–1792), a British politician.Cardigan: a knitted garment, such as a sweater or jacket, that opens down the front. Named after the Seventh Earl of Cardigan, James Thomas Brudenell (1797–1868), a British army officer.Andy Bernard: I really schruted it.Michael Scott: What?Andy Bernard: Schruted it. Its just this thing that people say around your office all the time. Like, when you screw something up in a really irreversible way, you schruted it. I dont know where it comes from though. Do you think it comes from Dwight Schrute?Michael Scott: I dont know. Who knows how words are formed.(Traveling Salesmen, The Office, Jan. 11, 2007)Lets not Rumsfeld Afghanistan.(Senator Lindsey Graham, quoted in Time magazine, Aug. 24, 2009)S axophone: named after Belgian instrument maker  Adolphe Sax. Other eponyms in English include boycott, braille, camellia, chauvinist, dahlia, diesel, dunce, gardenia, gerrymander, guillotine, hooligan, leotard, lynch, magnolia, ohm, pasteurize, poinsettia, praline, quixotic, ritzy, sequoia, shrapnel, silhouette, volt, watt, and zeppelin.​ Achieving Wordhood As a word,  eponymous is a bit anonymous itself. Its moment in the sun came with the release of REM’s album Eponymous, a subtle dig at musicians who name records after themselves, such as Peter Gabriel, whose first four albums are all entitled, Peter Gabriel. In short, an eponym is anything that’s ever been named after anybody. . . .But a name only crosses into true wordhood once it is no longer used as a reference. When we speak of hectoring wives and philandering husbands, it is without a picture of valiant Hector or lover-boy Philander popping into our minds, the way a bespectacled Viennese man with a pipe does when we say Freudian slip.(John Bemelmans Marciano, Anonyponymous: The Forgotten People Behind Everyday Words. Bloomsbury, 2009) Eponyms and Allusions An eponym is similar to an allusion, referring to a specific famous person to link his or her attributes with someone else. Using an eponym well can be something of a balancing act; if the person is too obscure, no one will understand your reference, but if its too well known, it may come across as a clichà ©.(Brendan McGuigan, Rhetorical Devices: A Handbook and Activities for Student Writers. Prestwick House, 2007) Skutniks When CNNs Jeff Greenfield assured the crowd, I havent planted a Skutnik here, I stopped him: I had heard of a Sputnik, the Russian word for the first Soviet satellite, but what was a Skutnik?Greenfield directed me to his book Oh, Waiter! One Order of Crow! about the media failure on election night: A Skutnik is a human prop, used by a speaker to make a political point. The name comes from Lenny Skutnik, a young man who heroically saved lives after the Air Florida plane crash in Washington in 1982 and who was introduced by President Reagan during his State of the Union speech.The introduction of heroes became a staple in presidential addresses to joint sessions of Congress. In 1995, the columnist William F. Buckley was one of the first to use the name as an eponym: President Clinton was awash with Skutniks.(William Safire, On Language. The New York Times, July 8, 2001) The Lighter Side of Eponyms First the doctor told me the good news: I was going to have a disease named after me.(Steve Martin)

Hiral Patel Essays (235 words) - Money, Banking, Economy, Lock Box

Hiral Patel Essays (235 words) - Money, Banking, Economy, Lock Box Hiral Patel Key Value Paragraph My name is Hiral Patel and I am a Finance student at Fox School of Management graduating in 2018. As a lockbox specialist at MetaSource, I demonstrate my multitasking ability by managing and completing various tasks on a daily basis. For example, I receive, sort, prepare, and process remittances and checks to deposit in clients' bank accounts. I have to successfully deposit remittances and checks by the designated deadline so I manage my time wisely. As soon as I receive checks in the morning, I begin to sort and prepare them. I then look up account numbers and process checks in the proper bank accounts. I also enter pertinent data from checks such as customer names, addresses, deposit amounts, and account numbers into an automated lockbox system. I follow established corporate and department policies and procedures to avoid errors and customer dissatisfaction. Once I complete those set of tasks, I move on to different projects apart from lockbox to better obtain knowledge and exp erience. Due to my ability to multitask, I am able to successfully deposit checks and remittances in clients' bank accounts. Not only do I have the ability to multitask, but I also have the ability to try a project out of my comfort zone. I can use my experience to handle multiple tasks and initiatives with precision and accuracy to successfully operate in a high-pressure environment.

CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD Essay

CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD AIRLINES COMPANY IN UK TO SUCCESS - Essay Example As per Federal Aviation â€Å"the basic concepts and ideology that make CRM successful with aviation air crews have also proven successful with other related career fields. Several commercial aviation firms, as well as international aviation safety agencies, began expanding CRM into air traffic control, aircraft design, and aircraft maintenance in the 1990s specifically, the aircraft maintenance section of this training expansion gained traction as Maintenance Resource Management† (2000). The deeper the affiliation the airline holds with these customers, the more opportunities there will be for advertising supplementary harvest and services. However, with the appearance of e-business and the innovative economy, the challenges of building physically powerful consumer interaction have become even bigger (Jiang , 2007). Airlines strive to expand market share and maintain productivity recently to meet challenges of aggressive environment, they ought to handle their customer relationships to maximize customer reliability and income (Boland, 2002). Burgoon stated that â€Å"Pilots and flight attendants need to understand the basic psychology of group dynamics and the positive effect that pre-flight briefings can have between groups. Many pilots and flight attendants may have never worked together before and yet both of these groups tend to remain isolated before, during, and after a flight. Some captains are better with an introduction and a briefing than others. But overall, there tends to be a "chill in the air" during pre-flight routines. The importance of an introduction and briefing cannot be overstated; a simple handshake or congenial gesture may be all that is required to build trust and camaraderie† (Burgoon, 1991). Necessitate to magnetize, gain, influence, and preserve customers is still of crucial anxiety to most businesses. Several studies manuscript that the middling company

Transformational Leadership Article Example | Topics and Well Written Essays - 2500 words

Transformational Leadership - Article Example Thus, the leader plays the crucial role of ensuring that people take action that is in sync with the objectives and goals of the group. Leadership is a social phenomenon. As such, there are elements of leader-follower relationships that are mainly subjective in nature and are influenced by individual personality and the philosophical outline of the group (Nozick, 2010 p27). Due to this, the definition of leadership in itself is not quite clear. Gallos defines leadership as â€Å"a complex social process, rooted in the values, skills, knowledge and ways of thinking of both leaders and followers† (p18, 2008). This definition therefore means that leadership is influenced by some variables that influence the relationship between leaders and followers. However, there has been debates in academia and practice about how leadership can and must be construed (Stevenson, 2004 p2). Leadership can be seen as a transaction through which the leader gets to instruct and force his followers to attain the objectives of the group. In this sense, leadership is seen as a transactional event. A transactional event is â€Å"an activity or event whereby a group of people need some form of direction to attain a clearly identified goal† (Paulsen, 2010 p17). In the concept of transactional leadership, followers are required to attain stated ends and the leader is there to ensure that. This means that a formal relationship exists between a transactional leader and his followers. This relationship does not extend beyond the confines of attaining the objectives at hand. On the other hand, several contemporary writers like Bass and Burns have put forward the concept of transformational leadership. Transformational leadership seems to encompass some social aspects which enhances the relationship between leaders and followers outside the normal scope of work or organizational goals. This paper examines the concept of transformational leadership. It begins by identifying the default position of leadership in organizations, which is transactional leadership. From that point, the paper goes on to evaluate the role of transformational leadership as an improvement and replacement of transactional leadership. The paper also focuses on elements of t ransformational leadership and examines some important aspects of this type of leadership. Transactional-Event, Leadership and Authority Max Weber stated that there are three sources of authority and these sources of authority puts a person in a leadership position in a transactional event (Walonick, 1993). Weber's three sources of authority are patriarchal/traditional, rational/legal and/or charismatic/informal. Patriarchal leadership results from historical activities which gives individuals and families certain social status. Thus, people who acquire leadership through patriarchal authorities are mainly people whose births and families have some inherent power or rights of leadership which are transferred to them through inherently. On the other hand, rational/legal authority comes about because a person is legally accepted to have acquired the necessary education, qualifications/certification and relevant experience to fill a given position (Kalinowski, 2005). Such a position of authority is legally recognized by the laws of the land. Charismatic authority comes about as a result of certain informal qualities that renders an individual more powerful in a group. This power, when exercised gives the individual some kind of authority. In exercising authority, a leader could see the followers as a means to an end or an end in itself (Grint, 2002). The approach used, makes the leader either

Differences between men and women Essay Example for Free

Differences between men and women Essay What is the difference between males and females? We notice the different dressing styles, different roles in the workplace and how we spend our leisure time, how we wear our emotions, and also how differently we think. But a question arises. Are males and females really different in every aspect? The first question we ask when a baby is born is: Is it a boy or a girl? Though most people accept most of the socially prescribed roles for the gender they were born with, some struggle against what they see as rigid and arbitrary social norms. In this essay, I will describe and give my input on the roles of human sexuality and gender. Most people think of sex and gender as one and the same when in fact they are not. Wood, Wood, and Boyd (2005) define sex as a biological term, while gender is more commonly used to refer to the psychological and social variables associated with ones sex (p. 410). In the biological approach, when defining the sociocultural characteristics of masculinity and femininity, cultures look into the behaviors each gender should act upon. Males should be the dominant figure. They should be strong, competitive, be able to stand their ground, confident, and independent. Women on the other had are expected to be the exact opposite. They should be dependent, caring, encouraging, emotional, and nurturing. As children approach the age of two or so, they start to realize the roles such as attitudes, interest, and behaviors, in which males and females are supposed to portray. This is referred to as gender typing. When understanding which roles are to be taken, then they can start their development. In the psychoanalytic theory, Freud asserts that childrens thoughts about gender occur out of a clash relating to their feelings about their parents. Generally, they would like to tie a bond between the opposite-sex parent but end up doing so with the same-sex parent in order to settle this clash, taking on thats parents gender-related behavior and ideas. At the same time, they defer their love for the opposite-sex parent in the hope that someday they will be able to achieve a sexual relationship with a partner who is similar to him or her (Wood et. al., 2005, p. 411). I can agree with Freuds psychoanalytic theory to a certain extent. What  would the opposite-sex parent do in a family with no boys or no girls? Would he/she take over some traits that the same-sex parent would give to the children? My mother and father had four boys including myself. Being in the situation my mother was in considering there were no girls, she felt a need to rub off some of her traits to us boys. While my father taught us the game of baseball and how to mow the lawn, my mother taught us our table manners and to how to do the laundry. We shared a bond to both of our parents equally. But overall, we all feel the same way in which we want our future wives to be close to, if not exactly like our mother. In the social learning theory, children look for role models to follow, where they imitate that person and want to be like him/her. But say if a boy started doing something that is out of his gender role, such as trying on his mothers high heels, he will be informed by his father that it is not appropriate for him to do such a thing. Psychologists say that yes imitating and reinforcing may play a part in the gender role development, but it does not offer a complete clarification of this occurrence. Lawrence Kohlbergs cognitive developmental theory suggests that an understanding if gender is a prerequisite to gender role development (1966; Kohlberg Ullian, 1974, p. 412). This theory explains that children go through three stages that are necessary to developing the concept of gender. The first stage happens when the child is around the ages of two and three, which is gender identity, or the sense of being male or female. The next stage occurs at four and five, which is gender stability, the understanding that boys will be boys and girls will be girls forever. Then the last stage is when the child has reached six and eight. It is known as gender constancy, or the knowledge that gender will not change, despite the clothes they wear or the activities they participate in. But Kohlberg failed to mention why many gender-role appropriate behaviors and preferences are observed in children as young as age 2 or 3, long before gender constancy is acquired (Bussey Bandura, 1999; Jacklin, 1989; Martin Little, 1990, p. 412). I guess it just depends on the educational techniques used on the children. My brothers and I were taught a lot at a very young age, so we had a little bit of a head start. Like the cognitive developmental theory, Sandra Bems gender schema theory (1981) emphasizes that children begin to use gender as a way to pick up and sort out information. But the gender schema theory says that this process happens earlier with the gaining of gender identity other than gender constancy. Also like social learning theory, the gender schema theory indicates young children are motivated to pay more attention to and behave in ways consistent with the gender-based standards and stereotypes of their culture (Wood et. al., 2005, p. 412). I think television can become a major factor in a childs behavior because they can watch shows that are unsuitable for their viewing, and while growing older they can become more fascinated with sexual activity. When becoming sexually involved with another person, both males and females experience four phases of when engaged in sex, called the sexual response cycle. The first phase is the excitement phase, and this is simply when the female undresses for the male and the male uses verbal expressions of affection to stimulate the female. The blood flow starts pumping and the heart beats faster and faster until they reach the second phase, which is the plateau phase. Here excitement keeps rising for the preparation of the third phase, the orgasm. While males only have one, females can have multiple. After that, everything starts to slow down and goes back to its unaroused state. This is known as the resolution phase or the tapering-off period. Sexual activity varies from culture to culture. Furthermore, what is perceived as sexually attractive in males and females may differ dramatically (Woods et. al., 2005, p. 421). Agreed, differences in attraction may occur, even with the same sex. Someones sexual orientation describes the preferences at which someone is attracted to either the opposite or that of their own sex. Studies show that males are twice as likely to be homosexual than females. Berenbaum Snyder (1995) say that if the androgens, or hormones that make one masculine, are too high or too low, can make the brain develop more masculine or feminine which homosexual orientation is more likely. Most of the time it is all in the genes, but other times it is that persons choice to be homosexual, even  if others may not be on the same page. Some people can be homophobic, which in my view is extremely improper. Whoever thinks that it is wrong should take a step back, let those people live their lives and start worrying about their own. I have known many people who were homophobic and it just pushed my buttons to see how cruel they can be to someone with a different sexual orientation. I do see where they are coming from, on the other hand. I do think it is weird to see two homosexual men holding hands or kissing, but I always come to an understanding that they are who they are and nothing can change that. They want to feel the comfort of another. In general, they want to love just as much as heterosexual couples do, so I praise them for that. With homosexual activity and even heterosexual activity, there comes a price if a couple chooses to have unprotected sex. There are many sexually transmitted diseases (STDs), but the major ones are Chlamydia, gonorrhea, and syphilis, which all can be cured by antibiotics. Chlamydia and gonorrhea are critical to women because if they in fact do have any of these, they do not have any early stages of infections. Since they do not treat it on time, then it can lead to infertility. Viral STDs include genital herpes, genital warts, and acquired immune deficiency syndrome (AIDS), which cannot be cured. The human immunodeficiency virus (HIV) is the virus that causes AIDS. It attacks the immune system, and can cause cancer or other dysfunctions. In order to prevent spreading STDs one should avoid sex with multiple partners, and also use a latex condom with a spermicide. With the growing rate of STDs nowadays, and the amount of television commercials informing teenagers and adults to practice safe sex and get tested for HIV or AIDS, I do not understand why people still have unsafe sex. It is not that difficult to strap up before doing the deed or keep it in your pants, that is unless you are prepared to have a child and have been tested along with your partner. I have known many males and females who have had unprotected sex and regret ever doing so, a couple of which becoming pregnant. From their point of  view, they feel lost because they cannot support their children and give them the attention they need in order to have a secure, fulfilling childhood.

Animal Farm, by George Orwell :: Essays Papers

Animal Farm This remarkable book was written by George Orwell, whose real name is Eric Blair, and it is about the lives of farm animals who rebel against humans. The animals live on Manor Farm and are owned by Mr. Jones, who always seems to be drunk. The leader of the animals was an old pig named Old Major who one day had a dream about being free from the oppression of man. One evening, Old Major assembled the animals of Manor Farm and talked to them about how they live hard, short lives in slavery to the humans and that they should rebel and become free. Old Major got the idea from a song which came to him in a dream, Beasts of England, that was sung when he was a young pig. The song talked about the animals being free one day. No one knew when the rebellion that Old Major talked about would happen, especially after Old Major died three days after the meeting. The pigs, who were the smartest of the animals, picked the two most pre-eminent pigs to assume the leadership role that Old Major left. The two pigs names were Snowball and Napoleon. These two pigs got together and organized all of Old Major’s thoughts into a system called Animalism. This was taught at night during secret meetings that were held in the big barn and the animals slowly learned it. Then one midsummer’s eve, the animals rebelled against Mr. Jones and his men because they had not been fed the whole day. This was not a planned attack, but the animals succeeded and kicked Mr. Jones and his men out. The animals were free. The next morning the animals set up rules, The Seven Commandments, and changed the name of the farm from Manor Farm to Animal Farm. Then the animals went out in the field to gather the hay and did it more quickly than Jones and his men ever did. It was also the biggest harvest they had ever seen because there was absolutely no waste. Boxer, a large horse, was a great asset to the animals because he worked as hard as three horses put together and he kept pushing himself harder and harder. The animals heard that Jones might return and try to recapture the farm, so the animals started preparing for an attack.

Gallipoli Essay

A relevant idea in the film Gallipoli, produced by Peter Weir, is that war is a tragic waste of life. Weir made this idea seem relevant in the world today by using film techniques including music, dialogue and symbolism. Gallipoli is the story of a young man who went off to World War One. This particular film narrates the story of an eighteen-year-old from Western Australia who boarded a troop ship bound for Gallipoli. These soldiers fought the Turks in a campaign to capture Constantinople in 1915. It was Archy Hamilton’s sacrifices that highlighted the main idea that war was a tragic waste of life. Music is the first technique used to show us that war is a tragic waste of life, an idea that is relevant in the world today. Adagio in G Minor was a fitting sad and sombre piece. It was played along with blue lighting and visual effects such as the smoke when the soldiers crossed from Lemnos to Gallipoli. This piece of music really made me feel sad. It really helped to convey the sombre mood. The blue lighting and smoke also helped to add to the tension of the scene. This scene reminded me of animals heading off to a slaughterhouse. The superior officers acted as the humans, whilst the soldiers acted as the animals. It was these attitudes towards life and society that really helped me to understand that war is a tragic a waste of life. The officers’ attitudes showed that they did not seem to care about the soldiers’ lives or personalities. They just wanted to win the war. This idea is backed up by the dialogue between Major Barton and Colonel Robinson. â€Å"If the Turks get back in their trenches we’ll get cut to pieces! † â€Å"I still say you must go. † This attitude of the officer’s also has relevance in today’s world. There are still people out there nowadays who are so ambitious that they do not care what is in their way or who gets hurt. They are determined to reach their goal, for example a parliamentary race for election or an athlete’s fight for a champion title. Dialogue is a technique used to show us that war is a tragic waste of life, an idea that is still relevant in the world today. In the opening scenes we are shown a tracking shot of Archy sprinting and his ‘world-class’ time. This is showing us a brief snapshot of Archy’s talent. Later in the film Uncle Jack says to Archy, â€Å"You’ve got the God-given ability to be amongst our very greatest. † This piece of dialogue really conveyed to me the extent of his talent and that he could go far. This is why I was dismayed to find out that Archy was killed in action. The enemy does not care who is in the firing line or what the opposition’s personal talents are, they are just there to win the war. So not only is war a tragic waste of life, but a waste of talent too. Eric Bogle’s hit single ‘And the Band Played Waltzing Matilda’ also backed up this idea. In the song he mentioned the â€Å"wounded and maimed. † This refers to those men like Archy, who had the potential to go far but war got in the way. Their talents were wasted or never had the chance to develop, because their countries were fighting over a minor issue that could have been resolved. This idea is also relevant in the world today because everyone has the potential to do or become something great. You just have to look deep inside yourself to find it. That is why it makes me so sad to see people wasting their talent and potential over one silly and stupid mistake and then end up going to jail. Another technique used to show that war is a tragic waste of life is symbolism. Symbolism is also used to show that this idea is still relevant in the world today. One example of this would be the use of watches. We are shown a close up shot of Uncle Jack clocking Archy’s record-breaking time. Later in the film, before Archy goes over the top of the trench, we are shown him hanging up the watch along with his other meagre possessions. This shows us that it means something to him. I believe this is because it reminds him of back home, his friends and family. The watch is also a symbol of Archy’s talent and is something that brings Uncle Jack and Archy closer. I also believe that the use of watches is used to symbolise death and that death runs on it’s own clock. This idea is also relevant in the world today when people face the tragedy of cancer. We cannot control whether we will be alive tomorrow, we just have to let life run its course. It made me really sad to see the watch being hung up on the bayonet because I felt it brought me to the end. Also, when Uncle Jack is saying goodbye, he said, â€Å"Take care of it boy. This is referring to the watch. This statement reinforces Archy’s youth by using the word â€Å"boy†. It also reinforces the meaning of the watch for him. To conclude, the techniques used to show that war is a tragic waste of life are music, dialogue and symbolism. These techniques were also used to show this main idea’s relevance in today’s world. I think the world today has become smarter than the days of world wars. There will still be skirmishes, but mankind has become smart enough to know not to sacrifice everything all over again.

United Nations Reform for Indirect Exporting

An Indirect Exporter is when a firm†s product is sold in foreign markets with no special activity for this purpose occurs within the firm. Others carry a firm†s product overseas. Although exporting this way can open up new markets quickly a firm will have limited control over distribution of its product. A firm likes to have a buyer; thus products are sold in a domestic market then resold overseas in different ways. -Foreign wholesale and retail organisations that have purchasing agents in a firm†s home country may find the firm†s product good for their market. -Manufacturers and firms have U.S. offices obtain equipment and supplies to their foreign operations. Companies have an advantage by selling to the U.S. firms because they are using export routes already supplying their domestic operations via the U.S. -With multinational operations buy equipment and supplies for them through their regular domestic purchasing. Equipment is shipped and installed in foreign plant. Foreign producers take note of the equipment. Then orders for the equipment will follow. Thus, an active exporting involvement by the supplying firm. This has befitted the supplying firm with a free introduction to the foreign market. International trading companies are very important for some markets. Some of these companies handle the majority of the imports into the country. The size and market coverage of these trading companies makes them excellent distributors, especially with their credit reliability. They cover their markets and provide service for the products they sell. Using these trading companies has negative factors. These companies have a tendency to carry competing products and the latest product may not receive the attention its producers desired. The sales from these kinds of indirect exporting are as good as domestic sales and, show that they are less stable. Since being so far from the main market a firm has little control. Even though new sales is helpful the disadvantage of not having more control of foreign sales a company may look for a more suitable arrangements in the long-run. Some companies work with an export management to have increased control over its product. There are some advantages of using an export management company: -The manufacture receives instant foreign market knowledge and contacts via the operations and the experience of the EMC. -The manufacture saves the cost of developing the in-house expertise in exporting. An EMC cost is spread over the sales of several manufacturers. -EMC offer clients consolidated shipments for savings. -Lines of complementary products can better foreign representation than the products of just one manufacturing. Also, EMC†s accept foreign credit responsibility. There are also some disadvantages to using an EMC: -Some EMC†s handled too many lines to give the proper attention to a new exporter. -Many tend to be market specialist rather than product specialist, thus product expertise is weak. -Some EMC†s coverage is only regional rather than global. A ETC acts as the export arm of a number of manufactures. ETC†s allow U.S. companies or banks to form a trading company with the size, resources, sophistication, and international network comparable to the Japanese companies. Unfortunately U.S ETC†s have not really worked out. Most of them are small or they have failed. One manufacture uses it overseas distribution to sell other companies† product with their own. One party is called the carrier; the carrier is the firm that does the exporting. With the export of the new non-competitive product may help ease the cost of exporting. Piggybacking can be attractive because a company can fill up its exporting capacity or fill out their product line. Also, piggybacking can help in a lost cost way for the carrier to export and save on investment in R&D, production facilities, and market testing for a new product. There are also some negatives, quality control and warranty. The rider may not maintain the quality of the products sold by the other company. Concerns of supply, a carrier can develop a large market abroad, the rider firm may favor its own marketing needs it tight demand conditions. The party called the rider has a great advantage. By using another company a company can get its product to foreign markets. This offers the riders and established export and distribution facilities and shared expenses, and benefits close to an EMC and a ETC. The difference between direct exporting and indirect exporting is that the task of market contact, market research, physical distribution, export documentation, pricing, is bestowed on the company. Another producer under contract produces a firm†s product in a foreign market with the firm. This is feasible when a firm can locate a foreign producers with the ability to manufacture the product in satisfactory quality and quality. The advantages are the company can reduce the risk of failure in a foreign market by simply terminating the contract. Other saving include transportation. The drawback is to this is that the manufacturing profit goes to the local firm rather than to the international firm. Also, finding a suitable manufacturer may be difficult.

Is war ever Justified essays

Is war ever Justified essays Life has many amazing things to offer. Life presents us to things such as feelings, people, events, and at last death. Being alive means having the opportunity to learn, to love, to hurt, to feel unhappiness and joy. Life teaches us many good things throughout the years, however as great as life can be, it can also be very painful, destroying and even unfair. Just as we have love, we also have hatred. We have people in the world who are jealous for one reason or another. People who are jealous of other people or/and their countries. In this case Im talking about the United States. Because the United States has a good army, good governments and economy, other countries envy it. They start hating for not much reason and sooner or later they try starting a war. War is a horrible fight that is fought among countries; it kills thousands, and thousands, even millions of people. War is a frightening event that occurs through out life. People go into war for countless reasons; however power is a main factor of war. Wanting to have more power and not wanting to share it becomes a terrible problem. Some people are greedy and selfish and just simply want more and more of it. Whatever the reason might be, I think war is something we should try to avoid if possible. If its not necessary to kill millions of innocent people, then why do it? There can always be a way of compromising. Personally, I think that war is not justified. I agree, that sometimes you are forced to do things you might not want to do, however, I dont think that it makes war acceptable. I dont think that killing millions of innocent children, and people is necessary. Some people think war is justified because, they think that that is the only solution , I think theyre wrong because rather than war being the only solution my opinion is that war is the easy way out. Compromising and discussing their different points of views. Can always be a ...

In Country Out of this World essays

In Country Out of this World essays What do you think about when CNN network flashes across the screen; one thousand dead in bombing raid in Iran? You are probably thinking, Wow what a horrible thing to happen to those poor soldiers, whats for dinner? It may be easy for the people on the home front to dismiss the incident, but for the soldiers that are present is not so easily overcome. Bobbie Ann Masons In Country is a novel that deals with the Vietnam War on a personal level. It is told through the viewpoint of Sam Hughes, a teenage girl whose father was killed in Vietnam before she was born. Through her narration, readers learn that the Vietnam War affected everyone on some level, whether they were personally involved in it or not. Samantha Hughes's father died in Vietnam. Emmet Hughes, her uncle returned with deep scars from the experience. The novel centers on their close relationship; she tries to find out about her father and to understand the war; he is trying to create a life for himself. The story culminate s in a trip they take to the Vietnam Memorial in Washington DC. M*A*S*H was and still is a very popular television show. However, its popularity is often questioned in the manner of; is it popular because its good, or is it because the veterans of war can relate to the show? I view M*A*S*H simply because it is a great show with a lot of good plot, with plenty of texture. On the other side, Emmet views M*A*S*H in a much different manner than I, he watches it because it is something that he can relate to. He tries to be like Clinger, a cross dressing freak, and dressing up just like he does. Emmet has a questionable sexuality problem, but Sam, his niece, quickly dismisses that by telling all that he is, indeed, straight. Sam, a bright-eyed girl who has a dark past, tries to piece her life together throughout the novel. Sam has discovered that her father, whom she has known only throu ...

Article summary on 'Quality Process' Example | Topics and Well Written Essays - 250 words

Summary on 'Quality Process' - Article Example One also realizes that quality control in the garment industry is very important because if it does not meet the standards of the buyer, it would mean lost sales for the company. Application to Course: Quality control is an important aspect of operations management. The Fault Analysis Card, which was introduced in the discussion is fundamental to the operations management system (Alagulakshmi & Vanitha, n.d., p. 3). What One Learned: One learned a lot about the quality control system in a garment company. One learned of the various approaches in quality control and the different quality control functions of the textile materials. The article also specified the quality-related problems in garment manufacturing. Assessment of the Article’s Content: The article is very informative. The data offered was presented in a manner that could easily be understood by the readers. The article presented valuable information on quality control in the garment industry. It also highlighted the importance of quality control in the industry. It emphasized the value of communication and training in coming up with an effective and efficient quality control system. Alagulakshmi, V., & Vanitha, K. S. (n.d.). Quality systems for garment manufacture . Retrieved from fibre2fashion.com:

None Essay Example | Topics and Well Written Essays - 250 words - 9

None - Essay Example The authors also raise different concepts on the characteristics of a good teacher. While Addams is of the opinion that being well- informed is the primary and most important trait in a good teacher, Count feels that courage, vision and intelligence are paramount. The authors feel that though the student is often neglected in the formulation of a curriculum, their ideas and feelings should be incorporated and should be based on the teacher’s opinion as they get to have a one-on-one interaction and are therefore best suited to convey the students wishes since it is a practical impossibility to get the student’s views directly. The authors also appreciate the many roles that education has on the life of the learner. In Addams’ view, education should instill in the child a culture that is universally acceptable and also instill family values in them in addition to leading them to their future careers. If curricula are well formulated, then Addams ideals can become a

Western Civilization Essay Example | Topics and Well Written Essays - 250 words - 2

Western Civilization - Essay Example These are examples of things that have been brought about the western civilization; they have improved efficiency in business operations like faster communication, management and general quality improvements (Wright W. 1913). However, other practices from western civilization have been discouraged in many societies, for instance, some kinds of fashion; music and entertainment have been described as insane, increasing immorality and eroding the conservative nature of most other world civilizations. Following worldwide concern over the influence of western civilization, the violations experienced from this civilization can be said to be changing forms in the wake of modern developments in technology (Wright W. 1913). For this reason, the internet invention has risen to become the chief influence of people’s behaviors and actions. Western civilizations Influence of human violence has been seen to be changing forms, this has been necessitated by new lifestyle patterns and technological advancements. Before, human violence based mostly on nations superiority, ground and military might, however, in modern times, the dimension has shifted to include economic patterns. In this case, the violence that was experienced earlier can be seen to have changed its form

Academy Award for Best Actor and Legal Issues Essay Example for Free

Academy Award for Best Actor and Legal Issues Essay

Technology and Prevention of War Through Time Travel :: Exploratory Essays Research Papers

Prevention of War Through Time Travel My name was Randy Elliot. I was born twenty-six years ago in 2003. I spent my childhood in a small town in Nevada. I joined the Marines right out of high school. About three years ago I was informed of and asked to join an elite group working for the United States Marine Corps and Federal Bureau of Investigation. We are identified as H-1. There are five other people in my team known as H-1. We have no individual names. We exist only as a team. We are the first, and most qualified, team working on Project Hillyer. When I was first asked to join in this project, I had no idea what the significance of the name "Hillyer", but I had little knowledge of literature. Once I discovered the origin of the name, I was quite amused. The appropriateness of the name is great. Hillyer is the narrator and inventor of the machine in the H. G. Wells novel, The Time Machine. The idea of this project is centered on the obvious: a time machine. The original machine was invented three years ago and perfected about a year later. All I know about how it functions is what I see when entering. The area I am in is five hundred feet below the surface of the earth to help in preventing damage in case of nuclear war. It is a spherical room about twenty feet in diameter. There is a small platform in the center of the sphere where the departing team is transported. My team is the first of nine teams. Teams H-1, H-2, and H-3 are CHE prevention. CHEs, or Catastrophic Human Events, are events that create massive devastation and are the fault of humankind. Teams H-4, H-5, and H-6 are CNE warnings. They warn any effected country, state, or city of impending disaster due to a natural event such as an earthquake or tornado. These six teams are only allowed to go back a maximum of one month, but have full privileges to interact with whomever is necessary. The other three teams can go back as far as needed, but they cannot, under any circumstances, interact with any person or thing while timing, as we call it. They are the information gatherers. They go back and figure out the truths of our history books. At one point team H-8 discovered the truth about the extenction of the dinosaurs.

International Marketing Research Essay

1. Identification of Case Issues Base your issues on theoretical international ethics concepts. As the international marketing manager, what are the ethical issues to be considered in this case? Use journals to help give your response depth The report aims at launching the new fair trade chocolate brand – Mars, and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative advantage, and the current market for chocolate lies in the ethical ruin (Nicolas and Gittens, 2010). The result of the influence of fair-trade foods among Japanese shows that the participants in Japan do the ethical purchasing in observable condition much more than the anonymous condition (Kimura et al., 2012; Swaidan, 2012). The ethical purchasing of observable condition is about that about making products in an environment where there is no child abuse or child labour, that is environmentally conscious and where there is a value placed on workers and their safety (Nicholls and Opal, 2005; Impact of adverse economic shocks on the Indian child labour market and the schooling of children of poor households, 2012). Furthermore, the report claimed that is not only the purchasers’ participation of ethical â€Å"fair deal†, but also the corporation participations impact on fair trade as well; especially under the effect of the global economic recession, businesses have great potential to benefit or threaten at the market (Lynch, 2012; McCall-Rosenbluth and Thies,2011; Reed, 2009). According to the report of Swaidan (2012), Japan has suffered painful economic recession and a series of corporate misconducts and scandals over the last decade. In the meantime, people’s interests in business ethics and corporate social responsibility have remarkably increased (Tsalikis and Seaton, 2011). There are many similarities exist between Japanese and American managers which including the respective views on corporate social responsibility and unethical business practices (Tae and Nakano, 2008). Thus the marketing strategy should to consider the nation’s business ethical understanding s. Furthermore, according to a personal perspective, the correct ethical behaviour differs, which includes the relativist, utilitarian, and Universalist perspectives and based on socio-economic status (Fletcher and Crawford, 2011; Lynch, 2012). It states a market where corruption is an issue as Japan ranked eighteenth on the Corruption Perception Index of major emerging markets (Tae and Nakano, 2008; Tsalikis and Seaton, 2011). In Japan, the primarily views business ethics are through relativist and utilitarian perspectives (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011; Nicolas and Gittens, 2010). It will evoke the previous ethical perspectives when business markets a fair trade product to the Japanese. The ethical behaviour differs across nations, influenced by popular attachments to governments, popular customs, level of economic development, relative size of public sector, low income for public servants, obscure legal and political environments, high level of government control and state ownership (Kimura et al., 2012; McCall-Rosenbluth and Thies, 2011; Swaidan, 2012). Moreover, according to Hofstede’s four cultural dimensions, Japan outranks all other countries in the measure of masculinity (Fletcher and Crawford, 2011). Hence, the marketing strategy must cater to the nation’s business ethical behaviours, and cultural dimensions facing fair trade products. 2. Formulation of alternatives or possible solutions with respect As the International marketing manager what are some alternative solutions, based on an ethical platform? Use journals to support your alternatives. Mars’ first entered the Asian market with a marketing strategy of sponsoring and becoming the official snack food of the 1990 Asian Games in Beijing (McElhatton, 2012). In addition, it claims that Mars has a legacy for aggressive instincts in international expansion, entering the Eastern European markets after the collapse of the Soviet Union in 1991 (Allen, 2010). These movements lead to factories being opened in the Asian markets to better understand the domestic environments, and it is the solid foundation for Mars to target and market the Japanese market which it was successful in combining investment with community activities to relay positive company behaviour in the political environment (McElhatton, 2012). Additionally, it proved that a link exists in successful brands between company ethical and social requirements, and the company’s commitment to protecting consumer rights and interests (Castaldo, Perrini, Misani and Tencati, 2011; Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011). Thus, Mars must show it is not only has corporate social responsibility but its interest in the rights of its consumers, in order to market a new fair trade brand of chocolate in Japan (Nicolas and Gittens, 2010). Further, the right for Mars’ consumers to have access to chocolate is fair trade that gives added value and competitive price (Allen, 2011). From the perspective of economies, fair trade marketing may be successful if it is existed that consumers whose additional willingness to pay for fair trade products are greater than the additional marginal costs (Lynch, 2012). However, the consumers who felt greatly affected by the global recession yet want to consume ethically, marketers must deliver value without compromising these social values (Castaldo, Perrini, Misani and Tencati, 2011). The report confirmed that the Japanese expect companies to stand behind their product well after a sale is made. They are not particularly price conscious, but rather rely on trust (McCall-Rosenbluth and Thies, 2011; McElhatton, 2012). Moreover, there are restraining forces in the market such as political systems, legal requirements, cultural norms and economic development, that hinder the free flow of fair trade in the market (Fletcher and Crawford, 2011). In Japan, it is not simply enough to support the goods, but marketing mix is more important to the Japanese consumers who demand the after-sale services on financial resources, and the weakness of service is not tolerated in the Japanese market (Slavery involved in food production, 2008; Swaidan, 2012; Tsalikis and Seaton, 2011). On the other hand, the benefits of lowering 20 percent tariff of chocolate imports in Japan which is almost three times of the USA levy on imported candy (McCall-Rosenbluth and Thies, 2011; Reed, 2007). The chocolate potential market for Mars grows as the high tariff is getting lowered, and allowing a new fair trade chocolate brand greater entry. If Japan is a significant leader in the Asian region drops its tariff, Korea as the other major potential market may follow (Allen, 2011; Tae and Nakano, 2008). Japanese have their own take on Valentine’s Day which is a big chocolate buying frenzy (Tsalikis and Seaton, 2011). Gifts of chocolate from women to men on St Valentine’s Day have become a subtle key to gender empowerment in Japan. In Japan, women nationwide buy chocolates for their male co-workers rather than husbands and loved ones (Lewis, 1995). With this custom, women have successfully monopolized the means of socially defining chocolate, which is a large promoter for the industry. Being a custom based on culture, chocolate sales in Japan on Valentine’s Day continue to increase as cocoa prices soar. It means that the duty is expanding, which could offer the new opportunities for an ethical fair trade choice in the region (Allen, 2011; Fletcher and Crawford, 2011). Thus, marketing to the Japanese based on custom rather than the individual consumer is advised. 3. Recommendation or choice of solution Make a stand. What would you do as the International marketing manager for this company, based on an ethical platform? What are you going to recommend to the board? First of all, Japan is a rapidly growing market where corruption is an issue. The stakeholders should be the focus, and holistic and corporate social responsibility marketing is a strategic consideration (Tae and Nakano, 2008; Tsalikis and Seaton, 2011). The chocolate company – Mars is recommended to use value-based labelling in order to increase consumer awareness of the brand. Moreover, individuals’ motivations from extrinsic social factors such as reputation-enhancing opportunities should be moulded around brand appearance and marketing strategy, which is rely on the product add value to the consumer thereby further building and maintaining the loyalty of the consumers (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011; Nicolas and Gittens, 2010). Secondly, a market-oriented solution is best for entering and marketing a fair trade chocolate brand in Japan, because Japan is a viable market to launch a brand, currently ranked third in world GDP (McCall-Ros enbluth and Thies, 2011; Tyler, 2012). The chocolate company – Mars should consider about the ownership attributes, the location attributes and the internalisation for market entry (McElhatton, 2012). Mars could use the host marketers for the purpose of launching the market strategy from within the domestic environment. Furthermore, Mars could report the ethical practises to consumers which include ethical initiatives such as discontinuing marketing to children under age 12, and it is rely on brand integrity through Mars’ philosophy of â€Å"mutuality of benefits† for all stakeholders (Reed, 2007). It might offset distribution regulations and prevent ethical, legal and cross-cultural misunderstanding in brand marketing and promotion (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011). Thirdly, Countries differ greatly in their ethical standards and consumer expectations (Tae and Nakano, 2008). In Japan’s political system, dominant economic interests caused deep changes, so in the other word, Japan is the very embodiment of stability (Tsalikis and Seaton, 2011). On the other hand, as approximately ten percent of sales are from the Australasian region, Mars success has resulted from a simply philosophy â€Å"go where the consumer economy is growing† and â€Å"the consumer is our boss.† (McElhatton, 2012; Tyler, 2012). Thus, the assessment predicts a minor political could impact of the new product brand and low transaction cost (Fletcher and Crawford, 2011). Last but not least, Japan has greater equality of incomes between higher and lower incomes and market incomes (Kimura et al., 2012). This is ever more present as Japanese consumer social awareness grows and the distance is shortened between company and customer, due to communication advancements (McCall-Rosenbluth and Thies, 2011). The chocolate company – Mars could potentially take a large market segment by marketing a CSR strategy in this high-income country via differentiation (Allen, 2011). Besides, the growth of e-commerce has diminished national barriers, thus advertising campaigns directed at the Japanese market can be optimised online (Fletcher and Crawford, 2011; McElhatton, 2012). References Allen, L.L. (2011). Chocolate fortunes: the battle for the hearts, minds, and wallets of Chinese consumers. Retrieved from http://site.ebrary.com.ezp01.library.qut.edu.au/lib/qut/docDetail.action?doID=10342364 Castaldo, S., Perrini, F., Misani, N., & Tencati, A. (2011). The missing link between corporate responsibility and consumer trust: the case of fair trade products. Journal of Business Ethics, 84, 1-15. doi: 10.1007/s10551-008-9669-4 Fletcher, R., & Crawford, H. (2011). International marketing: an Asia-Pacific perspective 5th edition. Frenchs Forest, NSW: Pearson Australia. Kimura, A., Mukawa, N., Yamamoto, M., Masuda, T., Yuasa, M., Goto, S., Oka, T., & Wada, Y. (2012). The influence of reputational concerns on purchase intention of fair-trade foods among Japanese adults. Food Quality and Preference, 26(2), 204-210.

Choose a Career

Passion or Money Does money make people incentive toward their career or job selection? The pressure of the dream life in which everything is achieved can drive people to select a carrier or a job that isn’t their favorite. Robert Sullivan in How to Choose a career that will not get you rich discusses how society had driven people to choose something that they don’t love by saying, â€Å"These days, a good education is a must if you planning on working your entire life and ending up with little or nothing†(Sullivan 407) .A good career is consider on how much that person will earn, that is why sometimes students aren’t motivate since what they love isn’t going to pay them as good as other careers. â€Å"How to Choose a Career That Will Not Get You Rich No Matter What Anyone Tells You† by Robert Sullivan argue that people should choose majors or jobs depending on what they are really interested in. Sullivan expresses his opinion with a sarcasti c humor to poke fun of the attitude of society by given examples of mediaeval literature, wildlife biologist, and traditional music.Sullivan states that medieval literature is â€Å" Wonderful area of essentially not-for-profit study, and, indeed , a study of just medieval poetry will only reinforce the improbability of retiring on what you will earn, even though you may see the world as more beautiful, and , through the sight of such beauty, you will be stock-poor but soul-enhance† (Sullivan 408). In other words if a person decide to become a poetry nothing touchable will be earn however passion and love will be always present. What happens is that students start to study in career that assures them money without thinking if that is going to make them happy.If a person goes to Nurse School just because the high salary rate but they don’t like it is not worth it. There must be a balance between what is loved and what will pay the bills. Further, Sullivan states that â €Å"the one universal important thing to keep in mind when choosing a career that will not be making you loaded is to choose a field assured of not getting rich† (Sullivan 411). Doing what is loved is more important than doing something hated. Society needs to understand this balance and let people to choose something they want to do.In the reading â€Å"Traditional Music â€Å" is used to shown how personal interest like becoming a pianist is opposite of someone choosing a career that statistics indicate will manage to keep him or her alive, career such as health care, education and engineering. In this society economy health is important to survive and some careers are unsafe. Work Cited Sullivan, Robert. â€Å"â€Å"How to Choose a Career That Will Not Get You Rich No Matter What Anyone Tells You†, James S. Acting Out Culture, Boston: Bedford/St. Martin’s,2011. 300-307. Print.

Table of mRNA Codons and Properties of the Genetic Code

Table of mRNA Codons and Properties of the Genetic Code This is a table of mRNA codons for the amino acids and a description of the properties of the genetic code. Genetic Code Properties There is no ambiguity in the genetic code. This means each triplet codes for only one amino acid.The genetic code is degenerate, which means there is more than one triplet code for many of the amino acids. Methionine and tryptophan each are coded by just one triplet. Arginine, leucine, and serine each are coded by six triplets. The other 15 amino acids are coded by two, three, and four triplets.There are 61 triplet codes for amino acids. Three other triplets (UAA, UAG, and UGA) are stop sequences. The stop sequences signal chain termination, telling the cellular machinery to stop synthesizing a protein.The degeneracy of the code for the amino acids coded by two, three, and four triplets is only in the last base of the triplet code. As an example, glycine is coded by GGU, GGA, GGG, and GGC.Experimental evidence indicates the genetic code is universal for all organisms on Earth. Viruses, bacteria, plants, and animals all use the same genetic code to form proteins from RNA. Table of mRNA Codons and Amino Acids mRNA Amino Acid mRNA Amino Acid mRNA Amino Acid mRNA Amino Acid UUU Phe UCU Ser UAU Tyr UGU Cys UUC Phe UCC Ser UAC Tyr UGC Cys UUA Leu UCA Ser UAA Stop UGA Stop UUG Leu UCG Ser UAG Stop UGG Trp - - - - - - - - CUU Leu CCU Pro CAU His CGU Arg CUC Leu CCC Pro CAC His CGC Arg CUA Leu CCA Pro CAA Gln CGA Arg CUG Leu CCG Pro CAG Gln CGG Arg - - - - - - - - AUU Ile ACU Thr AAU Asn AGU Ser AUC Ile ACC Thr AAC Asn AGC Ser AUA Ile ACA Thr AAA Lys AGA Arg AUG Met ACG Thr AAG Lys AGG Arg - - - - - - - - GUU Val GCU Ala GAU Asp GGU Gly GUC Val GCC Ala GAC Asp GGC Gly GUA Val GCA Ala GAA Glu GGA Gly GUG Val GCG Ala GAG Glu GGG Gly

toni morrisons the bluest eye essays

toni morrison's the bluest eye essays In the novel, The Bluest Eye, by Toni Morrison, the evils inflicted upon blacks by a white society indoctrinated by the inherent beauty of whiteness and ugliness of blackness are thoroughly depicted. Morrisons novel illustrates the disastrous affects racism had on African-Americans during the late nineteen hundreds. The Bluest Eye is a bitter novel that vividly reflects the way in which blacks were treated unfairly, and more important, how most blacks were unable to resist oppression from whites during the late nineteenth century. Blacks believed the sole reason for their unhappiness was due to their dark skin. Sadly, the poverty and discrimination that blacks faced causes them to idealize the white race instead of fight for freedom and equality. Throughout the course of this novel Morrison suggests that if blacks do not take a stand against oppressive whites they will become obsessed with the beauty and happiness of white families and upper-class blacks. According to critic Raymond Hedin, Morrison divides the novel into small excerpts of the Dick and Jane primer to contrast the happiness of upper class white family life, to the despair of poverty-stricken blacks. For instance, the chapter that introduces the Breedlove family to the reader is prefaced by the primers reference to Janes very happy family life: HEREISTHEFAMILYMOTHERFATHERDICKANDJANETHEYLIVEINTHEGREENANDWHITEHOUSETHEYAREVERYH (Morrison 38) The family described in the subsequent pages of the novel is the complete opposite of the ideal (white) American family described in the primer. The family portrayed in this chapter is the Breedlove family, a family that is overwhelmed with scorn and hatred. In this chapter the reader is informed that the Breedlove family is utterly dysfunctional because Cholly is a drunkard, Pauline is a perversely self-serving Christian, Sammy is a runaway, and ...

Tips on Writing a Good MBA Application Essay

Tips on Writing a Good MBA Application Essay Tips on Writing a Good MBA Application Essay Are you going to apply to a higher educational institution? If you have an admissions essay to write soon and want to learn how to write a good MBA application essay, this website is the right place to find the professional assistance you need to handle the process. We offer you some essential tips on admission essay writing as well as high-quality example admission essays at affordable prices. All you need is to let the expert staff know what is needed and get a custom-written paper sample that will guide you through the entire application process. Define the Institution It might sound quite tricky, but to define the institution one is going to apply to is a challenging stage for most school-leavers. Though one could think that one essay template can suit all the chosen colleges, it is not really so. Each school requires different points to be mentioned in the application writing. Thus, as soon as you have decided on the institution, you must make all possible efforts to mine the information that will help you effortlessly get ready for the admissions essay writing as well as cover all the required questions. Mastermind the Ideas When you need to write an admissions essay, you should begin by thinking about your aspirations, strengths, and weaknesses when examining yourself objectively and contemplating your future studies at a business school. You should also think about your goals in life and your intentions to achieve these particular goals. Considering the above-mentioned issues, do not forget to write them down for you may need to include these details in your application essay. With all that done, you can begin writing the essay, but be sure to accomplish the task properly by following the complete instructions for application essay writing. Be Aware of the Smallest Requirements Many students do not follow instructions and fail by default. Always ensure that you have read the instructions over and over again until you understand what is being asked of you before you begin relating the information about yourself to the demands. As you plan what you are going to include in your essay when answering the topic question, you should mind what the admissions team really wants to see in your piece. As you write the paper, dwell upon previous accomplishments, skills, experience, and education to warrant the admissions that you worth accepting you into their institution. They will also be interested in your essay writing ability and will pay the particular attention to the content of your essay to learn more about you. Remain Yourself While the other parts of your application paper for an MBA course shed light on your professional and academic qualifications, the essay reveals your true character and, therefore, illustrates to the admissions team the individual who is behind the accomplishments. When writing essays, most students concentrate on writing what they think the reader wants to see, but this should not be the case with application essays. Following this route, you will prevent the reader from knowing who you really are as well as what you hope to accomplish. Thus, you make it quite challenging for the admissions to take a decision whether you should be admitted into the course you have applied. Stay Laconic Application writing usually requires an applicant to write two personal essays which should be no longer than one page each. These essays should describe who you really are as well as what you aspire to in life. Therefore, before you begin, always ensure that you think about your passions, values, dreams, and hopes so you can write the essay appropriately. The common question application essays require an answer to is what matters most to the applicant and the reason why. To answer this question, a student would need to do some self-examination as well as genuinely and vividly share insights and lessons that have influenced him or her the most. If you are still not confident about your writing skills, enjoy professional MBA essay help from experts at !

Ancient Hunters Of the Great Plains Essay Example | Topics and Well Written Essays - 750 words

Ancient Hunters Of the Great Plains - Essay Example Similarly, the changes resulted into extinction of most of the megafauna’s of North America. Therefore, it is inherent that extinction is a natural evolutionary development. The change in climate implied that the culture of Indian people rather than the ancient hunters of the Great Plains had to change in order for them to cope with the new environment. The most notable cultural adaptation included the Folsom cultural complex. Folsom archaeological site in New Mexico formed the basis of Folsom cultural complex. The evidence is based on a spear that was entrenched in an ancient bison had been excavated. Geographical distribution of Folsom culture was identified to spread eastward from Rocky Mountains across the vast of Great Plains (Wood 51). In addition, the culture spread from North Dakota to Mexico. Bison hunting formed the basis of Folsom people lifestyle. Socially, the ancient hunters of the Great Plains inhabited small bands that comprised of at least twenty members. Inte raction between these people involved socialization and trade. Nevertheless, it is notable that they lived a nomadic lifestyle since they travelled areas that provided them with opportunities for hunting. Inhabitation of the Great Plains with bisons during the Ice age was attributable to their survival characteristics. Bisons had adapted to short grass that had dominated the region during the postglacial times. ... The Agate Basin in Eastern Wyoming is one of the bison-killing sites that I was interested in due to its aesthetical nature. Apart from bison killing, the site shows some form of planning. Natural topographical features such as Arroyos formed the basis of Buffalo trapping. The terrain enabled the hunters to trap large numbers of animals. In addition, it provided the hunters with an opportunity to involve few people in the exercise, based on the archaeological remains, the hunters speared some of their prays that tried to escape from the traps rather than the Arroyo while some were held till they delivered in order to ensure good supply of meat. Since hunting was practiced during winter, only chosen parts of the animals were taken while the rest was frozen until the onset of warm weather. Butchering of the beast was done at the kill sites where the meat was cut into large pieces for transportation. Weight reduction involved removal of the femur and the tibia. The Folsom people are ref erred to as successful hunters because of their great knowledge in their environment and bisons (Wood 123). According to archaeologists, introduction of horses as a form of material culture in North America by the Spaniards had remarkable influence on the plains Indians. In regards to Bison hunting, horses expanded the hunters range and increased the hunters’ carrying capacity. As a result, more bisons were slaughtered every year. Apart from its influence on hunting, other aspects of life were affected where by instability and imbalance emerged in the society. Since it violated the cultural values of the ancient Great Plain hunters, concern for the common welfare emerged.

Nursing criminal justice drugs team Lab Report Example | Topics and Well Written Essays - 3750 words

Nursing criminal justice drugs team - Lab Report Example It should clarify processes and procedures, structures and standards and ensure that new employees have a clear understanding with regard to their legal and ethical responsibilities. The Induction should be time limited (2 months in duration). It is envisaged that the initial 4 weeks would cover external visits and a general introduction to the functioning of the team. The second month would encompass building up a client caseload and taking on more elements of the new post. Whilst on Induction, the new employee should be given a minimum of thirty minutes supervision a week. On completion of the Induction, the new employee should have an initial Personal Development Programme, identifying areas for further development, to carry forward with their line manager and clinical supervisor. They will also have a record of their training and accomplishments to date. The aim of this workbook is to provide a structure to your introduction to the network and to ensure that you acquire the relevant skills and local knowledge to provide a safe and comprehensive service to clients of the team. Visits to other organisations Write about each place you visit and the knowledge you have gained which will help you in your work e.g. Relevant contact details How the services may work in partnership Services offered The application of models of care Referral criteria Information sharing Visits should include local drug and alcohol services, mental health services, and other relevant agencies Mentor's comments: Communication Effective communication Listening skills Non-verbal... On completion of the Induction, the new employee should have an initial Personal Development Programme, identifying areas for further development, to carry forward with their line manager and clinical supervisor. They will also have a record of their training and accomplishments to date. The aim of this workbook is to provide a structure to your introduction to the network and to ensure that you acquire the relevant skills and local knowledge to provide a safe and comprehensive service to clients of the team. Prescribed as methadone mixture 1mg/ml. Prescribed 40mg or less as initiation dose; usually supervised consumption. Titrate to optimal dose 60-120mg. Can be titrated by 10mg per week after discussion with doctor; possibly larger increments at Dr's discretion. The content of the workbook is generic; the role of the supervisior is to guide the new starter to complete it in accordance with the Knowledge and Skills Framework / DANOS level appropriate to their role The Induction should be time limited (2 months in duration). It is envisaged that the initial 4 weeks would cover external visits and a general introduction to the functioning of the team. The second month would encompass building up a client caseload and taking on more elements of the new post. It should be noted that 8 weeks is the maximum time period envisaged for induction, however due to levels of knowledge and previous experience some new starters may satisfactorily complete the induction workbook in a shorter time. †¢ The supervisor should be identified prior to the new employees start date. †¢ The supervisor should be a more senior member of the team than the new post holder

Two questions of us history Essay Example | Topics and Well Written Essays - 500 words

Two questions of us history - Essay Example The causes of Great Depression were more profound in that strong policies for dealing with global financial crisis were dubious in absence of authority. This means that the dominant economic supremacy, which have the global reserve currency and can offer liquidity and expanding demand were the main cause of the Great Depression. The collapse of the British hegemonic supremacy and the unwillingness of the US to step into hegemonic role vacated by the UK government were the deeper causes of Great Depression. The fiscal policy was not only the central measure for economic recovery, but also the historians argue that the New Deal implemented to control the crisis was even worse because it delayed the upturn (Perry 16). However, the research study of the New Keynesian policy that suggested fiscal policy argued that this policy contributed nothing to the restoration or economic recovery. This is because of the trade deficit; thus the new agenda were developed during the anti-New Deal agenda, which focused on the issue of precautions or measures for controlling economic crisis. The congress implemented diverse policies under the New Deal including fair Labor Standard policies, whereby child labor and new wage policies were implemented. The state government also implemented other policies including social security measures and unemployment compensation have been among the aspects put in place for solving economic crisis. One of the long lasting effects from WW2 is the shift of political or military power from Europe to the Soviet Union and the US government. The good thing is that the WW2 contributed to formation of treaties such as South East Asia Treaty, which was established for defense in Far East. Although the WW2 led to bad effects such as increased deaths, destruction of properties due mass bombing, the end of war led to significant transformation including countries gained

Florence v. Board Of Chosen Freeholders of the County of Burlington Essay

Florence v. Board Of Chosen Freeholders of the County of Burlington - Essay Example He was also ordered to lift his genitals and finally take a shower. The Respondent spent six days at BCJ before he was transferred to the Essex County Correctional Facility, the second Respondent. At Essex, the Respondent alleges that he went through another strip search, which entailed the removal of clothing, opening his mouth, squatting, lifting his genitals, coughing, and showering in the full glare of officers. The charges brought against Florence were dismissed after he arrived at Essex, and the Petitioner was released from the correctional facility. Florence filed suit against the Board of Chosen Freeholders of Burlington and Essex on July 19, 2005 on behalf of detainees booked for minor offences at the two correctional facilities since 2003 that underwent strip searches. He alleged that the search policies of the facilities executed on a general basis violate the search and seizure protection outlined in the Fourth Amendment. A District Court issued a summary judgment to the petitioner, a former detainee in the 42 U.S.C.S. Â §1983 action filed against defendant jail officers in which he alleged violations of Fourth and Fourteenth Amendments. The District Court decided that strip searches on non-indictable offenders without reasonable suspicion are a violation of the Fourth Amendment. The defendants appealed the decision to the U.S. Court of Appeals for the Third Circuit, where the District Court’s decision was reversed. The U.S. Court of Appeals for the Third Circuit granted Certiorari. The Court reached the conclusion that the chances of a prisoner possessing contraband cannot effectively be determined based on the arrestee’s history or the severe nature of current offences. The Court gave the example of Timothy McVeigh’s arrest in which a person who commits a minor offence is capable of serious violence. Moreover, correctional facilities have

MIS Research Paper Example | Topics and Well Written Essays - 2500 words

MIS - Research Paper Example An efficient MIS can be costly to incorporate in already existing businesses. However, they improve the coordination of different departments and the flow of the business processes and in so doing enhances productivity while simultaneously cutting down the costs of operation (Laudon & Laudon 2). The diagram below illustrates the 10-step traditional chain of process at a corn mill. There are five departments in this specific corn mill. These are the Procurement department, the Processing department, the storage department, the accounting department and the sales department. The corn is from suppliers who have been sourced by the procurement department. This department ensures that the corn is transported to the mill through the suppliers or procured transporters. The procurement department is responsible for making sure that enough corn is continuously supplied to the mill to avoid instances of shortage. After this, the corn is handed over to the processing department. Before anything is done to the corn, it is first of all graded. During grading, the corn is sorted based on its quality and fitness for consumption. After the corn has been graded, it is taken to the mill. Here it is grinded to cornmeal, processed and packed. The lower quality corn is taken to the animal feed mill where it is processed to animal feed. Waste is then disposed or stored for compost or energy generation. The ground corn is then handed to the storage department. In the storage department, the already packed cornmeal is counted and further packed into storage containers. This is as a quality control measure to avoid storing or selling damaged produce. Excess produce is in silos. The stock taking records are then forwarded to the accounting department. The accounting department ascertains the records provided are accurate. Records are duplicated and stored for future purposes. The accounting

Brown vs. Board of Education Essay Example | Topics and Well Written Essays - 1000 words

Brown vs. Board of Education - Essay Example In issuing the verdict on May 17, 1954, the Court set aside the ruling in Plessy v Ferguson 163 U.S. 537 (1896), which had permitted states to segregate the education system within their jurisdiction provided there were similar facilities in black and white schools. Led by Chief Justice Earl Warren, the Court noted that â€Å"separate but equal† policy had actually triggered massive inequality in the US’s education system (Rose 325). The decision essentially triggered a flurry of reactions by the supportive civil rights movement and was attributed to the significant integration of education in the United States around the mid-20th century. In 1896, a similar case had reached the Supreme Court, but one which legitimized segregation based on the â€Å"separate but equal† principle. In Plessy v. Ferguson, the majority decision led by Justice Brown held that the Fourteenth Amendment to the US Constitution was clearly categorical that an ideal system should be one in which all communities are guaranteed equal protection in separate institutions (Smikle 39). The Court argued that the constitution recognized differences and separations based on color, race, ethnicity and other social and political factors, hence the legality of segregation in government-run schools. Owing the persistence of social divisions and the disproportionately lower level of education among blacks since 1896, the plaintiffs brought up a class action suit against the Board of Education of Topeka, Kansas in the US’s Kansas District Court in 1951. The claimants comprised of more than a dozen parents whose who felt that their children had been denied their constitutional rights by the then Topeka School District. The parents’ attempt to register their children in education facilities which were nearest to them was denied on the basis of segregation policy. Their denial of an education opportunity prompted them to seek court’s guidance on the issue (Rose

MIS Research Paper Example | Topics and Well Written Essays - 2500 words

MIS - Research Paper Example An efficient MIS can be costly to incorporate in already existing businesses. However, they improve the coordination of different departments and the flow of the business processes and in so doing enhances productivity while simultaneously cutting down the costs of operation (Laudon & Laudon 2). The diagram below illustrates the 10-step traditional chain of process at a corn mill. There are five departments in this specific corn mill. These are the Procurement department, the Processing department, the storage department, the accounting department and the sales department. The corn is from suppliers who have been sourced by the procurement department. This department ensures that the corn is transported to the mill through the suppliers or procured transporters. The procurement department is responsible for making sure that enough corn is continuously supplied to the mill to avoid instances of shortage. After this, the corn is handed over to the processing department. Before anything is done to the corn, it is first of all graded. During grading, the corn is sorted based on its quality and fitness for consumption. After the corn has been graded, it is taken to the mill. Here it is grinded to cornmeal, processed and packed. The lower quality corn is taken to the animal feed mill where it is processed to animal feed. Waste is then disposed or stored for compost or energy generation. The ground corn is then handed to the storage department. In the storage department, the already packed cornmeal is counted and further packed into storage containers. This is as a quality control measure to avoid storing or selling damaged produce. Excess produce is in silos. The stock taking records are then forwarded to the accounting department. The accounting department ascertains the records provided are accurate. Records are duplicated and stored for future purposes. The accounting

Approaches to Standard Setting in Accounting Essay - 1

Approaches to Standard Setting in Accounting - Essay Example Financial statements are prepared and presented through observation of relevant accounting standards and procedures. Users of these statements, therefore, need to derive assessments that are realistic in regard to any given entity’s financial status. These users are spread across the economic context, based on the interest of each of them in the financial positions of different entities. To act in the satisfaction of these stakeholders, accounting standards are crucial in ensuring that financial reporting is effective enough. In this regard, capital markets operations are assessed for their efficacy in the context of accounting standards integration. The impacts of accounting standards on different entities can take more than one way. The impacts can be individual-entity-based or even broader to encompass several sectors of the economy or the entire economy at large, including capital and other markets. On a smaller scale, accounting standards enhance individual entity account ability and further provide strong basis upon which investors, creditors and other stakeholders are managed. In general, corporate governance is improved prior to business arrangements of different entities. ... Literature Review McLeay and Merkl (2004, p.341) notes that accounting standards operate by setting out general rules to be followed in financial statements’ preparation and financial reporting. These rules are practical prior to the accounting work in question. Entities differ in financial reporting methods through similar or close accounting standards are observed. This is due to the fact that there are a number of setters of accounting standards around the world. According to Bennett & Loucks (2008, p.407-419), major accounting standard setting bodies around the world include: Basel Committee on Banking Supervision (BCBS), Committee on the Global Financial Systems (CGFS), Committee on Payment and Settlement System (CPSS), Financial Action Task Force on Money Laundering (FATF), Financial Accounting Standards Board (FASB), Financial Stability Board (FSB), International Association of Deposit Insurers (IADI), International Association of Insurance Supervisors (IAIS), Internati onal Accounting Standards Board (IASB), International Monetary Board (IMF), World Bank (WB), among others. In the UK, GAAP is responsible for setting accounting standards and regulating observance of company law. Accounting standards have three basic concepts that they account for. The first concept is to present the underlying problem. In this case, an intensive description of the underlying problem is presented. Upon the realization of a problem, there is the need to get a solution to the problem. The second concept is therefore that of fixing the problem highlighted in the first concept. Fundamental accounting theory is explored in pursuit of finding a viable solution to the

Launching Strategy Essay Example for Free

Launching Strategy Essay Purpose: Alpen Bank is facing potential growth opportunities in terms of launching a credit card to the Romanian market. The overall goal is to increase annual profit by â‚ ¬5 million within two years of launch. Selection of the right target audience, while applying the appropriate launching strategy is the direction of our focus. Our goal is to extend the Alpen Bank premium service to customers via a new product market. Predictions of economic growth in Romania, proves that the market is growing increasingly ripe for credit cards. Therefore, the issue is not whether or not Alpine Bank should launch a credit card in Romania. The concern of Alpine Bank should be when to launch said services in Romania. Current models, statistics, and research are conclusive; the time to invest in Romania is now. Position Statement: The recommendation standing and supported by enclosed financial statements are as follows: Launching a credit card in the Romanian market would meet the stated purpose by targeting the affluent and most affluent audience (Exhibit 1). The marketing approach will consist of direct sales in conjunction with branch cross selling (Exhibit 2). Also the use of magazine and television advertising strategies will enhance our position. This approach will add support for the recommendation of taking advantage of a primarily non-penetrated market. Reason: The opportunity to invest in the Romanian credit card market yields potential revenue growth, along with increasing the life time value of each customer, new and existing. With Romania entering the European Union, Alpen Bank has been prompted to re-visit its previous credit card approach in the emerging economy. Additionally, there has been an increase in luxury products and purchases, displaying increased consumer purchasing power, a potential indicator of an increased interest in credit card. Furthermore, Romania is in a transition period, with cards gaining favorability over cash payments. Alpen Bank hopes to build upon prior methods explored in Romania by competing banks in penetrating the credit card market. Decision Options (Exhibit 6): 1.Launch a credit card in Romania. 2.Do not launch a credit card in Romania. Decision Option 1 a.Add a new market: Alpen Bank can continue its successful venture in Romania by adding a credit card to its portfolio. This will foster a continuing growth in an increasingly affluent Romanian upper class. As purchasing power is determined by income level and accumulated wealth, the affluent class is more able than the middle class to make purchases on credit. b.Increase revenue: Current models and predictions indicate a strong opportunity to significantly increase the yearly revenue by investing in the credit card market. Calculations display how the venture will increase the life time value of each customer, ensuring future growth. (Exhibit 1) Decision Option 2 a.Focus on existing markets: Venturing into the credit card market could draw resources away from core Alpen Banking services already in effect for the Romanian market. b.Assure no potential risk: All investments come with inherent risks. By investing substantially into an exploratory market, Alpen Bank is running the risk of not meeting the expected outcome. The potential monetary risk could run into the millions of dollars, along with an incalculable risk to reputation. How to measure Decision Option 1 a.Establish a customer base with the affluent and most affluent: By building upon the currently excising clientele, along with attracting untapped segments of the prosperous Romanian upper class. By comparing the actual number of clients utilizing the Alpen Bank credit card with the models and predictions made pre-credit card launch. (Exhibit 4) b.Increasing revenue from the credit card launch: Expected revenue from the credit card enterprise is projected to be â‚ ¬6,698,391 within two years (Exhibit 2). By updating current calculation models with on-going information as the enterprise proceeds allows for ongoing monitoring of predicted return on investment. The lifetime value of customers will also be assessed on a yearly basis, predicting the value of loyal, long term users of credit cards. How to measure Decision Option 2 a.Projecting further growth without credit card. Venturing into the Romanian credit card market taps resources away from current banking business. Investments could also be put to use in other areas, such as higher frequency of branches opening or improving services currently offered. b.Customer awareness of the bank’s premium brand: By investing in already offered business services. Alpine Bank is committed to improving our superior line of service currently offered to the Romanian clientele. Critique of Decision Options 1 Per limitations of senior management, the investment into the Romanian credit card market must prove itself profitable within two years, yielding at least five million euro. Investing in developing a profitable line of credit cards comes with several risk factors. Predictions of profit could be erroneous, leading to a less than expected return on investments. This in turn could lead to revocable and irrevocable damage to reputation, potentially resulting in a net loss of customer over short and long term. Projections of the positive effects of Romania’s’ recent acceptance into the European Union could also be incorrect. By investing time and energy into a new business venture, current banking services could suffer from subconscious neglect by employees involved in both enterprises. Critique of Decision Option 2 A decision not to invest in the Romanian credit card market will be a hinder of growth. Currently, competing banks are investing and have invested in the growing credit card market. By delaying a venture, Alpen Bank is permitting competitors to gain establishment and credit market branding. Alpen Bank currently holds the potential necessary for a successful venture into the credit card market. By failing to employ said resources, Alpine Bank is neglecting talent and opportunity, which could lead to failure in expected profitability. Being accepted into European Union brings increasing prospect of higher return on investments in the credit card market. By choosing to stay out of the market, Alpine Bank is also forcing excising customers to other banks for credit card services. As experienced in other emerging markets in developing countries, credit card customers are less likely to switch from one credit card to another. Therefore, failing to introduce a line of credit cards now will make it increasingly difficult to attract customers when Alpen Bank eventually starts its credit card venture. Action plan: Goals: †¢Launch a credit card †¢Reach the affluent and most affluent †¢Launch marketing and adverting that appeals to our audience Action Steps: Short term †¢Marketing Plan: Release a Premium Marketing Plan that is focused, achievable, compelling, and simple. As evident by exhibit 1, the chosen target group is the affluent and most affluent segments of the Romanian population. By ensuring a proper understanding of the dynamic characterizing the targeted demographic, we are able to construct the appropriate marketing plan. This will instill the programs, tactics, incentives, and budgets necessary for a strong image and a consistent message reaching the targeted customers. †¢Marketing: Investing in direct sales and branch cross-selling holds the highest effective rate of potential customers reached. These two methods also have the lowest cost per customer. Combined they ensure the most effective tactic in recruiting customers to Alpen Bank’s credit card. (Exhibit 2) †¢Advertising: Magazine and television advertisements. Our advertising goal is to capture the attention of perspective applicants as well as converting prospects involved with other credit card venues. Establishing a clear message for the audience is essential in launching advertising Alpen Bank’s advertising campaign. â€Å"A premium clientele deserves a premium banking experience.† The launch of the campaign considers the sophisticated, vernacular culture of our Romanian clientele. The goal is to assure the same quality experience in our established bank while adding an innovative credit card product to allocate more options for our clientele. -Magazine advertisements could feature admired Romanian model Diana Dondoe, to highlight Alpen Bank’s image of being an upscale and exclusive provider of banking services. -Television advertisements could consist of 30 second runs of a Romanian couple being picked up by their driver and dropped off at the premier launch of the credit card. These are some alternatives in order to illustrate how the product could be marketed. †¢Launch of promotional events by the Alpen Bank’s public relations department. Evening events could be held at elegant local venues for charitable fundraising purposes. Long term †¢Continuing growth in the Romanian market, with special focus on the credit card market. †¢Attracting customers to Alpen Bank by focusing on its premium image and superior services. †¢Expansion in the credit card market, to have established a customer base of 200,000 customers five years following initial launch. †¢As the Romanian economy is growing, the percentage of population with a disposable income is increasing. Alpen Bank will focus on attracting new members of the affluent segment of the population. †¢Increase the lifetime value of each customer, by further expansion of the financial services offered. †¢Increase credit card utilization by informing clientele of benefits associated with credit card purchases, along with temporary potential incentives offered in order to change consumer habits. Risk and Countermeasures †¢The chosen target demographic of affluent and most affluent Romanians could prove itself too limited for effective penetration. However, as the Romanian economy is growing, the targeted demographic is also expected to expand in size. Therefore, even if the current market niche is too limited, it is expected to grow substantially over the next two to three years. †¢The expected profit of five million could not be achieved within the timeframe of two years. As limitations set by senior management calls for a substantial profit to be made within a relatively short amount of time, there is a risk of the time restraints not being met. Yet these restrictions add a clear vision, enabling a structured approach in order to meet the expected outcome within the set timeframe. Final recommendation and conclusion By venturing into the Romanian credit card market, Alpen Bank is capitalizing on a ripe product opportunity. Current predictions and models consistently indicate that by pursuing the recommended strategy, Alpen Bank will see profits grow by a minimum of â‚ ¬6.6 million over two years. Romania’s recent acceptance into the European Union, accompanied with an increase in purchasing power among the affluent fragment of the population will ensure a substantial return on investment. (Exhibit 4, 5)